Highly anticipated and deeply cherished, the California Roots Festival 2024 once again proved why
it's a cornerstone of the global reggae scene. From the moment the gates opened, the energy was
infectious-fans, staff, and artists alike radiated positive vibes. The festival was more than just a
series of performances; it was a celebration of unity, culture, and a shared love for roots music.
Welcome Vibes & Community Spirit
Everyone-from ticket holders and volunteers to the core festival team-created an inviting and warm
environment. Cali Roots continues to feel like a family reunion, where reggae lovers gather not just
for the music, but for a powerful sense of belonging.
Legendary Lineup
This year's lineup brought heavy hitters and homegrown Cali reggae. The 'Bowl' stage lit up each
night with performances from legends such as Ziggy Marley, Damian Marley, Stephen Marley,
Rebelution, Ice Cube, and Stick Figure. The energy was electric, and the crowd was
multigenerational-testament to the genre's enduring impact. Cali Roots remains committed to
showcasing both icons and emerging talent, building bridges across eras and sounds.
The Smoke Show: A Festival First
This year marked the debut of "The Smoke Show," the first-ever legal Cannabis Farmers Market at
a music festival-hosted by embarc cannabis. Complete with shaded seating, samples, contests, and
activist speakers, it added a bold, educational, and communal element to the event. The Smoke
Show stood as a forward-thinking addition that elevated the festival's inclusivity and cultural
relevance.
Food, Vendors & the Blanket Situation
While the 'blanket' policy sparked some initial frustration, most attendees adapted quickly-another
nod to the cooperative spirit that defines Cali Roots. Food vendors stayed packed, serving up local
favorites like gourmet tacos and smoothies, while merch and art vendors brought authenticity and
friendliness to every interaction.
VIP Perks & Artist Connections
The VIP zones were thoughtfully curated and full of value-offering coconut water, free samples,
fireside seating, and screens streaming live sets. Fans had the chance to meet artists after their
performances, creating unforgettable one-on-one moments. These touches made the VIP
experience both premium and personal.
Final Reflections
Every day brought something meaningful-from new friendships to legendary sets. The Cali Roots
Family welcomed Music Coast with open arms, and the memories made will linger long after the
final beat dropped. With its unmatched vibe, inclusive culture, and attention to detail, California
Roots Festival continues to raise the bar for what a reggae event can and should be. We already
can't wait to return next year.
